Alessia Campagna
Specialist (Self Employed) | B2B Marketing Strategy & Content
Masters of Communication
Helping B2B businesses find their unique point of view and share it in their own voice.
*Price per 1-hour session excludes GST
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Knowledge Sharing T&Cs
Knowledge Sharing T&Cs
Knowledge sharing sessions are designed to support your personal and professional development goals. You are fully responsible for your well-being and decisions made throughout the process. The advice and suggestions offered are for your consideration only. Terms of Service
- Growth
- Leadership
- Balance
Lived Experience:
- B2B Strategic Marketing Strategy & Execution
- B2B Content Strategy & Execution (specifically Podcasting)
- Working as a Freelancer
Success factors:
- In my corporate career, I worked with The Sydney Morning Herald, The Daily Telegraph and the National Breast and Ovarian Cancer Centre (now Cancer Australia). As a Freelance Marketing Specialist, I’ve had the privilege of helping startups and scale-ups build their brands through marketing and content strategy and execution.
- As an experienced copywriter I recognise the power of words and the importance of persuasive communication to solve problems, create change and drive action.
- Building my freelance business for eight years, through word of mouth only, I work collaboratively with businesses and Founders and help them turn their big creative ideas into high-impact growth tactics.
Core values:
- Passion
- Connection
- Slow Living
Knowledge:
- B2B Content Strategy and Execution Best Practice (including proven processes for sustainable Execution)
- Launching a podcast for B2B businesses - from idea to sustainable episodes (including proven processes for sustainable Execution)
- Building an intentional Freelance business
Career highlights:
- Working on the 2008 The Sydney Morning Herald Brand Campaign and turning the masthead rainbow (the first time its was ever changed in its history)
- Working as a lead producer to launch a series of podcasts - Humanity Works, and Culture Conversations
- Managing the juggle of being a mum and my Freelance business with two rambunctious boys in tow.
Best advice received:
- You are responsible for the energy you bring into the room.
Favourite business model:
B2B service model Strategy to Execution - My clients are most successful when I work with them to co-develop strategy, plan tactical activation's, and then work with them to build internal capabilities to continue execution independently.
Book recommendation:
Slow: live life simply by Brooke McAlary
A manifesto of sorts for people (like me) who are choosing slow in a fast-paced world
Knowledge & Resources
-
Unleash Your Leadership Potential: The Power of...
Executive leadership is a demanding role that requires a unique blend of skills, experience, and resilience. While many leaders possess innate talent, the complexities of modern business often necessitate additional support...
Unleash Your Leadership Potential: The Power of...
Executive leadership is a demanding role that requires a unique blend of skills, experience, and resilience. While many leaders possess innate talent, the complexities of modern business often necessitate additional support...
